Never Know

"Rising" is coming

Primary 1 is Joe Flory, a British synthpop producer who has been remixed by Memory Tapes and Joker, released a single on Erol Alkan's Phantasy Sound label, collaborated with the Cardigans' Nina Persson and Phoenix/Rapture producer Philippe Zdar, and is touring with Brit starlet Ellie Goulding. Unlike most up-and-coming underground electronic producers, Flory has an honest-to-god major label deal. He's currently working on his debut album for Atlantic Records. Right now you can hear slices of Primary 1's pop side, including the collaboration with Persson, as well as work with producer Riton (Gucci Soundsystem, Eine Kleine Nachtmusik), on the Primary 1 MySpace. Or, to hear a very different side of Flory's music, download Mess Detective, a free online collection of homemade tracks. Flory recently talked to Pitchfork about Arthur Russell, cassette art, and the challenges of existing in the major label universe. (pitchfork)

‘Never Know’ will be out on 29th of November on Atlantic Records and the album is hopefully being released in February 2011.